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Fred Petito, DPS, JD

With over 20 years of experience in healthcare marketing and strategy, Fred Petito is a trusted advisor and partner to senior executives and commercial teams who want to launch and grow innovative health products and services. Known for his strategic and results-oriented approach, his mission is to help early-stage biotech and digital health companies transform their business by harnessing the power of insights, creativity, and data.

Fred Petito, Attain CMO & Advisory

Fred has built and led multiple cross-functional marketing teams during his career and is skilled in all facets of healthcare strategic marketing – from strategic analysis and brand planning to campaign optimization and lifecycle management. His engagements have spanned a wide range of therapeutic areas across all phases of the health product lifecycle. 

 

As a Fractional CMO, Fred leverages his deep expertise in business, commercial and marketing strategy, digital marketing, performance marketing, data analysis, team leadership, and law to create winning programs that drive business results for his clients.​

Fred Petito received his Doctorate in Business and Marketing Management from Pace University and graduated from Columbia Business School’s Executive Development Program. Fred is also an Advanced Certified Executive and Leadership Coach. Formerly an attorney, he was named one of the pharma industry's 100 most inspiring people by PharmaVOICE and has been a speaker at numerous conferences, including the Cannes Lions Festival.

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